How to create an SMM strategy?
Below we have prepared the main points of its development:
Determine the goals of promotion in social networks. Make social media marketing a part of your company's overall marketing strategy. Combine social networks with email and other communication channels.
Analyze your target audience. Develop a portrait of the buyer, study the pains and desires of customers. This will help you create relevant content and offers.
Choose key social networks. Not all social platforms are right for your business. Use the ones that are popular among your target audience.
Define brand language. How you interact with customers determines how they perceive your brand.
Develop a content plan for SMM. Create several types of content, namely promotional, entertaining and informative. Balance posts of different types according to the interests of your audience.
Set KPIs to measure success. Remember, they need to be measurable and strictly aligned with your social media marketing goals.
