SMM (Social Media Marketing)
SMM (Social Media Marketing) is the use of social platforms as channels to promote a brand, increase the target audience, drive traffic to the site and increase sales. Social networks are the backbone of SMM.
Social media marketing is the easiest way to reach a large audience. Currently, half of the world's population, 3.8 billion people, use social media. Moreover, this number is constantly growing - since 2019, the number of users has grown by 9.2%.
Social platforms are essential to increase brand awareness. According to Hootsuite, 52% of online businesses are found on social media. This is where most people learn about new brands.
In 2019, Internet users spent about 2 hours and 24 minutes daily on social networks. In 2020, this time has already increased by 1.4%. Therefore, social platforms open up great opportunities for attracting the target audience and building long-term relationships.
According to Oberlo, 54% of users search for products on social media before making a purchase. This means that the buyer's journey increasingly begins with Facebook, Instagram, YouTube and other platforms. In this regard, the influence of social networks on sales is growing every year.
Benefits of social networks
- Increasing brand awareness
- Traffic growth
- Fast and easy promotion of content
- Regular interaction with the target audience
In addition to access to an audience of millions and close interaction with customers, SMM has a number of other advantages. Here are the main ones.
Increasing brand awareness
According to statistics, 71% of customers who have had a positive experience with a brand on a social network recommend the company to their family and friends. Therefore, in order to reach as many potential buyers as possible, it is important to create accounts on different social platforms. Use those communication channels where your target audience is.
